SpecProject Agency carried out complex PR-campaign of the 1st Information Technologies Competition “IT-Planet 2007” for students of the Krasnodar Region by order of Association of Digital and IT Companies of the South of Russia. Period of campaign: August 2007 – January 2008. Scope of Agencies Services:

1. PR-campaign concept development;

2. sponsor relations:
- development of sponsorship package
- control of sponsorship package performance, reporting to sponsors
- preparation of agreements with sponsors
- coordination of organizational issues within the scope of the project

Sponsors of “IT-Planet 2007”: General Sponsor – “Southern Telecommunication Company”, Official Sponsors – “Intel” and “Imango”, Sponsor – “D-Link”.

3. information sponsorship:
- development of sponsorship package for information partners
- conclusion of agreements with information partners
- control of sponsorship package performance
- preparation of information materials and press-releases

4. development of “IT-Planet 2007” corporate style and image products:
- logotype design
- design and printing of polygraphic products: poster, official booklet of the Competition, press-folder, diplomas
- design and production of banners and flags

5. government relations:
- preparation and distribution of information materials
- interaction with press-cutting services of involved Departments of the Krasnodar Region Administration
- coordination of organizational issues within the framework of the project

6. mass media relations:
- preparation and distribution of information materials
- invitation of newsmen to the events organized within the framework of the project
- press kits preparation
- mass media monitoring
- press-clipping report

7. special events within the framework of the Competition:
- press-conference organization
- Awards Ceremony organization