PR-campaigns
- Analysis of key issues, target audience and media coverage (initial data research)
- Goals and tasks setting
- Development of PR campaign concept and plan (events schedule, media plan, budget)
- PR campaign implementation
- Post-campaign analysis and efficiency evaluation
Reputation management
- Analysis of current company perception, defining strengths and weaknesses, working out recommendations to address the issues revealed
- Development and implementation of action plans/programs for reputation building and management
Mass media relations
- Media campaign planning and implementation
- Developing and placing of media materials (press-releases, news, articles, interviews)
- Organisation of press-conferences, briefings, interviews and other media targeted events
- Media monitoring, press-clippings
- Analysis of competitors media activities
- Media sponsors engagement
Government relations
- Подготовка и распространение информационных материалов
- Взаимодействие с пресс-службами государственных структур
- Организация и проведение совместных мероприятий с государственными структурами
Sponsorship and charitable events
- Developing of an event concept
- Comprehensive event management
- Media engagement
Employee relations
- Development and implementation of comprehensive employees addressed campaigns to build and/or strengthen company’s positive image
- Corporate media management (staff newsletters, newspapers, magazines)
- Corporate events management (staff events)
- Team building events
Special events
- Media targeted events: press-conferences, press tours, presentations
- Customer targeted events: opening ceremonies, exhibitions, promotional campaigns
- Events for partners: seminars, conferences
- Sport and cultural events: festivals, contests.
Including
- Concept and scenario development
- Information and promotional materials developing
- Media engagement
- Venue hire
- Catering
- Entertainment program
- On-site logistics
- Photo and video shooting
- Design
Designing
- Promotional materials design
- Web-sites design
Digital marketing
- Development and management of promotional campaigns in social media