On September 10th the second Russia’s Carrefour hypermarket opened in Krasnodar. The Carrefour Group is the first retailer in Europe, and the second largest worldwide. Opening events included a press-conference with participation of Carrefour Russia General Director Jacobo Caller, opening ceremony, press-tour around the hypermarket, reception for Carrefour’s partners and entertainment program for visitors of hypermarket and trade center “Galaktika”. Scope of the Agency’s services:

1.Organization of opening ceremony
- development of opening ceremony scenario
- distribution of invitations for partners and guests of the opening
- registration of guests at the events
- selection and organization of actors’ performance, dancing and vocal groups
- mimes and living statues performance
- provision of stage, sound and lighting equipment
- provision of technical personnel services
- photo and video shooting
- balloons decoration
- flower design

2.Mass Media relations
- preparation and distribution of information materials to mass media of Krasnodar Krai and Republic of Adygeya
- invitation of journalists to the opening ceremony and press-conference
- organization of interviews with company directors
- newsmen accreditation

3.Press-conference organization
- venue decoration (banners, flower design, balloons)
- press-kits preparation and distribution
- provision of sound and projection equipment
- provision of furniture: tables and chairs

4.Organization of entertainment program for guests
- selection and organization of performance of actors, dancing and vocal groups, presenter and DJ

5.Organization of reception for the guests of the opening
- catering services
- provision of stage, sound and light equipment
- musicians performance
- work of cartoon-artists