It took a month to prepare for the Mercedes-Benz film shooting. Everything was staged in the city of Stavropol and ordered by SBSV-KLYUCHAVTO Stavropol. SpecProject developed the design concept of the campaign, film's concept and script, as well as an SMM campaign in Facebook, Vkontakte and Instagram that laid the foundation for further events and open main characters auditions. As a result, more than 400 citizens of Stavropol participated in the 3 days of shooting that took place on the central square of the city.
SpecProject PR Agency thanks its partners that made it all possible:
- Social Life of Stavropol Internet portal
- YES Optimistic café,
- Tigran Melik-Adamyan,
- KV#8 fashion group (brands FORNARINA and ANTONY MORATO),
- Stavropol City Administration
