On December 1 2013, Iceberg Sports Center hosted the MTS Corporate Winter Olympics organized for employees of the Macro-Region South branch. The sports event directed by SpecProject professionals included an ice hockey tournament (with brooms instead of sticks), winter golf competition, races, contests and quizzes. Crowning the event, Vitaly Malakhov and Elizaveta Toropenko, members of the Krasnodar Region figure skating team, performed at the ice rink.