Complex advertising and PR campaigns of MSK Lago-Naki in the Krasnodar and Rostov regions

Concerns of the agency:

- Interaction with trade associations and organization of collective events.
- Filling the contacts database (travel agencies, fitness clubs, large companies of the Krasnodar and Rostov regions).
- Government relations.
- Promotional activities at the trade fairs.
- Attracting partner companies.
- Development of the program of the first yoga and Qigong festival Whisper of the Skies to take place at MSK Lago-Naki.

Results:

increased MSK Lago-Naki brand awareness among the target audiences: fitness clubs coaches, tour operators, corporate customers and potential clients in the Krasnodar and Rostov regions.
Increased off-season sales.

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